Facebook Advertising Guide to Benefits
There is clear opportunity for great investment in Facebook Advertising.
Want to know the benefits of Facebook advertising?
This list of Facebook advertising benefits will help with decision making. This is to help you realize that there is an affordable way to do something about your advertising strategy to help you gain customers.
Here are our reason’s why:
1. Your customers spend most of their time on Facebook.
Let’s start with the facts. 80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. It has over 1.85 billion users. Most users check their Facebook page multiple times per day. In fact, 1 out of 5 minutes spent on mobile int the U.S. is on Facebook and Instagram (*Source: Nielsen Mobile Netview, US, August 2016). Regardless of who your customers are, they are using Facebook. Therefore, one of the most important benefits of Facebook advertising is that your customers view Facebook each and every day.
2. Facebook Advertising is quick.
Facebook advertising is quite fast. It drives immediate results. You start reaching thousands of people at that moment after you start your campaign. If you are looking for a fast way to drive traffic and conversions, Facebook advertising is truly the best solution.
3. Facebook Advertising is one of the cheapest forms of advertising.
A major benefit of Facebook advertising is that it is one of the cheapest forms of advertising. You can literally spend a couple dollars and reach 1,000 potential customers. It does not make sense to spend more with traditional media to reach the same audience.
4. Facebook Advertising is the most targeted form of advertising.
Another major benefit of Facebook Advertising is its ability to reach your exact audience. You can advertise to people by demographics, interests, behavior, and location. If you really know your target customer, you can use Facebook advertising to engage them.
5. Facebook Advertising increases website traffic.
Facebook Advertising will boost your website traffic. You can run a website click campaign to target your audience and send them to your website. While you can increase your website traffic through multiple sources, the precision and cost-effectiveness of Facebook Advertising makes it more beneficial than other sources.
6. Facebook Advertising significantly increases brand awareness.
It is a great way to make people aware of what you have to offer. The more familiar people are with your brand, the more likely they will purchase your products when it is time to make a decision.
7. Facebook Advertising increases Leads, Sales and Revenue.
Facebook Advertising is not a myth. It actually drives leads, sales and revenue.
8. Facebook Advertising can drive off-line sales.
Many of our clients that run Facebook ads do see higher in-store traffic after working with us. Some of your customers will likely see your ads on Facebook, visit your website, and visit your location.
9. Facebook Advertising increases your customer attribution.
Attribution is the number of times your audience sees your brand. The more times they interact with your business, the more likely they will convert to sales. Facebook Advertising will help you increase your touch points with your audience and lead to more conversions in the future.
10. Facebook Advertising can lower your cost per acquisition.
If you can get Facebook Advertising to work for your business, it will likely decrease your acquisition costs. Because Facebook Advertising is so cheap, you can cut out some of the other expensive advertising campaigns you are invested in and reap the benefits!
11. Facebook Advertising is measurable.
There is no need for guessing with Facebook Advertising. The results are measurable and the numbers will speak for themselves. You will be able to see how many impressions, clicks, and conversions you are receiving. In order to track conversions, you will need to install “Facebook Pixels” on your website in order to track the activity. This is something that your Facebook advertising specialist will help you with.
12. Facebook Advertising does build engagement and connection to your brand.
Facebook Advertising builds engagement with your target audience. Engagement consists of the likes, comments, and interactions on your target ads. Engagement is important because it signifies a stronger connection with your target audience and is one of the unique major benefits Facebook can offer. As people engage with your brand, an indirect relationship is being developed. The more connected they are to your business, the more likely they will convert. Investing into social media management can also dramatically increase your engagement.
13. Facebook Advertising can drive repeat business.
Facebook advertising can drive repeat business from customers who have purchased from you in the past. Using their audiences feature, you can import your customer emails into your Facebook advertising campaign. This will allow you to advertise directly to the audience that is most likely to buy from you.
14. Facebook Advertising can engage the people who visit your website.
Have you ever visited a website and saw their Facebook ad shortly after? That is an advertising tactic called re-marketing. Re-marketing allows you to advertise to your recent website visitors. Meaning that if someone visits your website and does not purchase or contact you, you can re-engage them with Facebook Advertising. This is a huge benefit that can dramatically boost into conversions.
15. Facebook Advertising increases word-of-mouth and referrals.
The social aspect of Facebook advertising makes it better than any other form of advertising that exists. Facebook advertisements can go viral. If your ads are reaching the right people, they will likely share it with a friend. The ability to spread word-of-mouth and referrals will be a significant benefit that your company can capitalize on just by using Facebook Advertising.
16. Facebook Advertising can help you build your email list.
Facebook advertising can fuel your email marketing efforts. You can utilize Facebook’s “lead ad” forms to capture email contacts through Facebook ads. You can also direct traffic to an external form on your website to build your email list.
17. Facebook Advertising can also grow your blog traffic.
A blog is seen nowhere without traffic. You can use Facebook Advertising to generate your blog to the masses and get instant traffic. Through advertising your blog, you can gain more trust and credibility with your audience. Blogs are a great way to build a deeper connection with your audience.
18. Facebook Advertising is real-time.
You can look at your campaign real-time. If you find that you are unhappy with the results, you can make adjustments to your campaign immediately, including shutting it down. This is not possible with other forms of advertising. If you invest in radio ads, television ads, or print media, you are unable to change your ad immediately if you do not see results. Facebook Advertising allows you to cut your losses immediately and make changes to gain your conversions.
19. Facebook Advertising can help you break into vast new markets.
If you are bringing a new product or service to market, you can use Facebook advertising to increase its exposure. Facebook Advertising will help you test out the market, and at your own pace.
20. Facebook Advertising can increase your SEO rankings.
Search engines rely on social signals to rank websites. Social signals consist of the activity on your social media content. This activity includes shares, likes, and comments on your posts. Facebook advertising can help you increase your social signals, which will indirectly influence your SEO rankings.
21. Your competitors ARE using Facebook Advertising to grow their business.
You make it easier for them by not utilizing Facebook Advertising to gain your audience. If you are not using online advertising to grow your business, you will not have a business eventually. Since your potential customers are spending most of their time on social media, you do need to take the plunge and start with your first advertising campaign.
22. Facebook Advertising can give you an edge on the larger businesses.
Facebook Advertising can be the backdoor for you use that will take you beyond your larger competition. You don’t have to worry about large competitors driving up the cost of advertising as you would with Google AdWords. It is just you and your audience. As long as your ads are relevant, your ads will likely perform efficiently with Facebook Advertising and the benefits are obvious.
23. Facebook Advertising is mobile.
Mobile is the future of online. 50% of all Internet users are mobile. Over 84% of Facebook users access Facebook from a mobile device. In fact, Facebook is one of the largest mobile applications that exists today.
24. Facebook Advertising is more effective than organic
The days of organic Facebook marketing are over. There is no such thing as organic Facebook marketing today. To be successful, you will have to use Facebook Advertising. Even if you are building a community of followers, you will likely have to use Facebook Advertising to grow your community. If you are posting content, you will likely use promoted posts to reach more people. Facebook Advertising benefits your business plans to adapt a social strategy.
25. Facebook Advertising is budget-friendly (you can set your own budget easily).
You are in control of your destiny. Your business can set a daily or lifetime budget and it can easily increase or decrease whenever you choose. If you overspend on the wrong ad campaign, you can waste thousands of dollars. Use a Facebook Advertising service that is well-versed with Facebook Advertising campaigns to avoid wasting precious money, and time, in order to gain more sales.
26. Facebook Advertising is the most cost-effective advertising investment that any business can make.
The benefits of Facebook advertising are endless. You can double, triple, or quadruple your business growth with Facebook Advertising. It is cheap and the targeting options are more precise than the rest. Target previous customers, website visitors, and specific demographics. Increase your touch points with your audience, bring awareness, and attribute to conversions in the future. If you believe in the benefits of Facebook Advertising, invest in a Facebook Advertising campaign today. Please click here to send us a request for more information.